Holts + Tory Burch + FEED = A bag that can change the world

Looking for the perfect spring tote? Holt Renfrew, FEED and Tory Burch have partnered to create a limited-edition, worldwide-exclusive tote to benefit the FEED Foundation and the Tory Burch Foundation. “I am so thrilled to partner with FEED on this initiative,” says Tory Burch CEO and designer Tory Burch. “I have always admired the organization’s mission to help children around the world. When this opportunity came up we didn’t have to think twice—the collaboration between Holt Renfrew, FEED, our brand and our foundation was a natural fit from the beginning.”

A stunning spring tote with a philanthropic twist, now that’s feel good fashion at it’s finest! “This bag is a fashionable do-gooder’s dream come true,” said FEED co-founder Lauren Bush Lauren.

Available in three variations, the bag marries the aesthetics of the two organizations with the use of Tory Burch’s unique colour combinations and FEED’s iconic burlap. A portion of the proceeds from the sales of the $50 tote will support both foundations effectively empowering women and children by investing in their futures. Holt Renfrew’s goal is to raise $100,000 to contribute to 500,000 meals for children and $50,000 in microfinance and mentoring support.

“The story behind this exclusive product is as exceptional as the tote itself. Holt Renfrew is proud to bring this project to life and to support such important causes,” said Alexandra Weston, Holt Renfrew’s Director of Brand Strategy.

The bags are available for purchase starting today at holtrenfrew.com and in Holt Renfrew stores across Canada May 10, so get yours now and help change the world one tote at a time. Also, please join us at Holt Renfrew Bloor Street on May 10 at 10 a.m. to meet Lauren Bush Lauren and have your bag signed.

Holt Renfrew had the opportunity to chat with Tory Burch and Lauren Bush Lauren in New York about the collaboration. Watch the video and learn more about the partnership.