IN THE BAG: Mulberry’s New Muse

IN THE BAG: Mulberry’s New Muse

Two years ago, Mulberry created a match made in handbag heaven with the launch of the Alexa bag, inspired by fashion darling Alexa Chung. Now, the iconic British brand hopes to do it again with the help of the music world’s newest sensation Lana Del Rey. Aptly named the Del Rey, the ladylike satchel captures the singer’s trademark old Hollywood glamour and soulful sound. “I love Lana’s nostalgic references to bygone glamour. This inspired us to create a bag that was timeless, refined and elegant and with a beautiful practicality that would suit any woman. As soon as the sketches were completed it felt so familiar, loaded with classic Mulberry heritage DNA”, said Mulberry’s Creative Director Emma Hill. Making its debut during London Fashion Week in February, the bag has just landed at Holts and we definitely think it is worthy of ‘It bag’ status!

Available now at Holt Renfrew in Soft Black and Deer Brown. $1,350.

Watch the Making of a Mulberry Icon:

Watch the ‘Video Games’ video that captivated Creative Director Emma Hill:

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