Looking for the ultimate accessory this season? How about a powerful new scent from DVF! Fresh and sensual, DIANE is the new fragrance by DVF and it blends together a bold fusion of soft Frangipani flower and mischievous Violet, all balanced with a sexy twist of myrrh, musk and patchouli. DIANE is emblematic of its creator: radiant, captivating, and seductive. “I wanted a perfume that reflected womanhood — what I know, what I feel about being a woman — and the power that we all have that we can be the woman we want to be,” said von Furstenberg. Similar to the designer’s iconic wrap dress, the new fragrance is equally as sexy and empowering. The bottle design was inspired by von Furstenberg’s Sutra bracelet, which has become her signature accessory, and the interlocking golden rings are beautifully depicted on the bottle.
Previewing exclusively at Holt Renfrew, DIANE the fragrance is now available in stores!
Diane Eau de Parfum Spray 50 mL, $98 or Eau de Toilette Spray 50 mL, $75 and 100 mL, $104.
We always knew that Diane was passionate about fashion, but hearing her discuss her new fragrance it is clear she is also a fragrance fanatic.
HR: Why did you decide to launch a signature fragrance?
DVF: I wanted to create a classic to remind women of the power of perfume because I think they have forgotten. It is really a weapon for seduction!
HR: How would you describe the woman who wears the Diane fragrance?
DVF: She is bold, seductive, strong, and confident. She is the woman she wants to be!
HR: What is your earliest scent memory?
DVF: My mother’s perfume. It was called Bandit.
HR: Do you believe in wearing one signature scent or having several to choose from?
DVF: I think a signature scent can be very powerful. Scent is so strongly connected to memory and it can become a part of you and be that familiar thing that people remember. Your scent is what you leave behind once you have gone. But, you can have several versions of the same note. For example, we are launching Sunny DIANE in June which is a lighter version for summer but there is still that Frangiapani flower and notes that are distinctive.
HR: If you had to describe the fragrance in one word, what would it be?
Holt Renfrew spoke with the legendary designer in NYC before her Fall 2012 show to find out the inspiration for the new collection, and in case there was any doubt, this woman can do it all!