Helmut Lang established itself as a major fashion player by perfecting the minimalist aesthetic that defined the ‘90’s. Since then, the brand has evolved and flourished under the direction of creative directors Michael and Nicole Colovos. The design duo (and married couple), have been at the helm of the label since it was relaunched in 2007 and can be credited for breathing new life into the designs while maintaining the signature Helmut Lang edge. Fusing leather with silk and jersey, the couple pushes the limits with unexpected pops of colour and prints and experimenting with draping and asymmetric hems. Holt Renfrew had the chance to speak with the designers in their New York showroom to get the inside story on their marine inspired (and colourful) spring 2013 collection.
Come shop the spring 2013 collection now at Holt Renfrew.